Aqualand's game-changing showroom revolutionises buying property
27/02/2023 | Australian Property Markets
Leading Australian integrated property development group, Aqualand, has set a new benchmark in property marketing with the innovative technology on show at their latest development in North Sydney, AURA by Aqualand.
Designed in collaboration with proptech company DisplaySweet, the multi-million-dollar showroom features a number of state-of-the-art technology solutions of a calibre not seen before in Australia.
To create an instant wow factor, the entry features an impressive DS-Immersion Wall connected to an interactive model of the development. This immersion wall showcases the buyers’ residence of choice, whether that be a chic one-bedroom apartment or an opulent penthouse. The buyer can see real views from their apartment, view their individual floor plan and computer-generated interior and exterior images of their home in large scale.
Buyers then move on to the DS Immersion Room where software technology allows them to have an interactive experience with their future home by being surrounded by floor-to-ceiling projections, including realistic 3D animated films of each apartment type, a 3D interactive model of the building and actual views.
The customer experience has been even further elevated recently with the installation of an interactive digital masterplan of North Sydney, Sydney’s CBD, Sydney Harbour and surrounding areas. This DS-Masterplan showcases the strategic growth plans for North Sydney including a myriad of public domain works identified in the North Sydney CBD Public Domain Strategy, future amenities, transport, and local areas of interest. The project’s masterplan is brought to life with comprehensive information on the suburb’s transformation, creating a memorable and engaging experience.
Adding to the experience is a series of sleek touchscreens operating the DisplaySweet DS-Online application, completing the customer journey, whilst providing a personalised and engaging experience. The application was born from the need for agents to sell to clients remotely during the pandemic.
Alex Adams, Aqualand’s Head of Sales and Marketing said AURA by Aqualand’s display showroom is easily the most innovative in the country.
“There’s no compromising on quality, user-friendly technology and the buyer experience. Our agents also love the display showroom as it’s beautiful and simple to navigate, is useful in demonstrating the project’s key selling points and is extremely impactful for buyers.
“Being such an iconic project, AURA by Aqualand provided the perfect opportunity to reset the benchmark for the customer journey in luxury property marketing. When it came to choosing a technology partner for the project, DisplaySweet was a natural fit for us, as they offered all the touchpoints for an immersive client sales experience by bringing the developments’ vision to life.
”We know that as AURA by Aqualand provided a once in a lifetime opportunity to live in such an unparalleled residential address, it required a bold showroom to showcase just how unique it is,” said Alex.
The $1 billion mixed-use development comprises a mix of 386 luxury residences, a curated retail and dining precinct and commercial spaces at 168 Walker Street in North Sydney, with the suburb set to be transformed with significant local and state government investment, including the new underground Victoria Cross Station next door.
“The demand for luxury property has dramatically strengthened this year. We are seeing the interest in off-the-plan high-end apartments in stellar locations remaining high, largely thanks to the significant elevation of the marketing and customer experience, which we have showcased with AURA by Aqualand,” added Alex.
Marcus Skeggs, Account Director – ANZ at DisplaySweet said, “The software technology we’ve designed and installed in AURA by Aqualand’s showroom allows buyers to have a truly fully immersive experience within their future property. As a one-stop-shop, DisplaySweet has enabled Aqualand to really push the boundaries on what can be achieved in a display showroom environment. The DS-Immersion Room’s floor-to-ceiling projections are just the beginning of the buyer’s unique sales journey. We’ve really enjoyed showcasing the future of property marketing and encourage anyone interested in property to experience it firsthand.”
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